Assuming you already know and have done the research on the business you want to get into. Here are a 8 key items on the technical side to check off the list before you bring it online:
1. Secure and Register Your Domain Name
Usually your business name is the domain name. To check the availability, type in the URL (i.e. www.yourbusinessname.com) on the search bar. If nothing shows up, that means the URL is still available. Quickly secure and register the domain name from one of the domain registrars such as GoDaddy or Namecheap, etc.
2. Choose an e-Commerce Platform
Selecting which e-commerce platform to be on is like selecting the structure of your online store. Typically, there are 2 types of setups:
• Hosted e-Commerce Platform such as EasyStore or Shopify where they manage and host your online store for a monthly fee or a percentage of your sale.
• Self-Hosted Shopping Cart like Magento or WooCommerce that built on WordPress, are open source platforms. Here you will need to administer and manager the technicalities on your own.
Both types of platforms come with their own set of pros and cons. Be sure to research them and see which one suits your business best.
3. Suit Up Your Online Store
Do not underestimate the power of User Interface (UI) and User Experience (UX). They play a vital role in engaging with the customers and closing the sale. The flow of the customer’s journey online from browsing to checkout has to be well thought through with the web designer.
Key considerations for the UX and UI of the website:
o The look and feel of the website to resonate with your target audience
o Easy Navigation
o Mobile friendly
o Offer rewards for loyal customers
o Reviews or testimonials to assure your target audience of the quality you can deliver
You may opt for a custom-built website or a website template and theme from a Content Management System (CMS) such as WordPress or Wix. Pick one that caters to your business best in terms of value and efficiency. Once it is ready, upload those beautiful pictures of your product on the website.
4. Find a Logistics Providers
Logistic provider is essential to complete the order fulfilment in e-commerce businesses. Giving clarity on the shipping cost and expected time of delivery to your customer in the website is crucial as well. Select the shipping methods that meet the needs of both your customers and business.
5. Select Your Payment Gateway
A payment gateway is needed to allow customers to pay online for example pay by ways of Direct Bank Transfer or Credit Card and many more. Choosing the right payment gateway is one of the key components in setting up online business.
Find a payment gateway that:
Supports the merchant from the start of the online business with low Merchant Discount Rate (MDR)
Provides easy integration to the selected e-commerce platform
Allows continuous branding effort by having the merchant’s brand on the payment page
Dedicated support team to assist in technical queries
Has a wide network of associates that supports other aspects of the business such as digital marketing as well as banking
Fortunately, you can find all of the above from kipleBiz. Here, we are more than a payment gateway solution. We see ourselves as your business partner. Have the same objective to grow your business together.
6. Prepare Correspondence Templates
Customer communications are needed such as Thank You email templates, e-Invoices, Newsletters for Updates, Online Support Queries templates, and many more. kipleBiz also has an e-invoicing feature that helps merchants to send out invoices. It even has the option to automate recurring invoices for their customers as well. This way you as the merchant has more time to focus on building the business.
7. Draft Policies, Terms & Conditions
8. Marketing Plan
Now that you have all the foundation setup. It is time to market your product. Here is an overview on the items to consider in both online and offline marketing plan:
Search Engine Optimisation (SEO)
Social Media presence and engagement
Paid Google Ads
Paid Social Media Ads
Promotions and Offers
Advertisements on print media
It is overwhelming to think you need to have all that ready. However, with proper planning, it is possible. Every business will have their own set of challenges and customisations. As the premier choice of payment gateway solutions, kipleBiz understands the needs and always on standby to serve our merchants with any customisations required. So speak with one of our experts today!